
Several months ago I was offered a job from an Irish ad agency called McCain-Erickson to do a billboard for the Heineken Music Festival in Ireland.

This was one of the most fun jobs I've been offered since becoming an illustrator. The money was great, the time frame was reasonable, and there was a lot of creative freedom in that I got to explore a different aspect of my imagination. I was also told that the illustration may appear on everywhere from billboards, to subway ads, bus sides, and street banners.
Heineken is doing a year-long music festival celebrating different kinds of music, and they asked me to illustrate "electro pop."
The examples the art director gave me for musical inspiration were
Lady Gaga and "that
Gwen Stefani girl." As I do with most music-based jobs, I listened to a few tracks to get the idea, then found something enjoyable in my iTunes that has a similar feel to me. For this job I chose
Strawberry Jam and
Merriweather Post-Pavilion by
Animal Collective.

Because it was an advertising job and there was a limited amount of time for changes, I chose to be very thorough in the sketch phase; I wanted to leave as little surprise for the client as possible, so I sent PDFs of my sketches along with notes detailing what I wanted to do.



Many of the sketches included in this post were part of the initial PDF I sent to the client for feedback.
My final illustration was "too gray," according to the art director. I spent another two days tweaking the colors to be more in line with what they said they wanted. In the end, I like both versions for different reasons; the gray version has a great moody feel to it, like it could have come out of a
Don Bluth film, and the other has a lot more of a "punch" that I think is more befitting of a billboard.



Supposedly the sign is up in Ireland, though I haven't had a chance to go see for myself. I'll mail a sketch to the first person who sends me a picture of it in the environment.

Also, send an email to fstockton@gmail.com to inquire about purchasing the final pencils or inks.
Thanks for reading!
Frank
p.s. I'm now on
twitter!
Labels: billboards, electro pop, heineken